Rocky Brands Inc (RCKY)
Rocky Brands, Inc. is a U.S.-listed consumer discretionary company that designs, manufactures, and markets footwear and apparel. The company sells through wholesale, direct-to-consumer, and contract manufacturing channels, with operations in the United States, Canada, the United Kingdom, and other international markets. Its wholesale business serves a broad mix of retailers and distributors, while its direct sales reach customers through company websites and third-party online marketplaces, as well as Rocky Outdoor Gear Stores. The contract manufacturing segment includes private-label work and products made under customer specifications, and it also supplies the U.S. military. Rocky Brands markets products under brands such as Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin. The company was founded in 1932 and is headquartered in Nelsonville, Ohio.
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| Ticker | Fair Value | Fair Value Upside/Downside | Fair Value Rating | Analyst Price Target | Analyst Target Upside/Downside | Analyst Target Rating | Overall Financial Health | Upcoming Dividend Ex-Date | Dividend Payment Date | Upcoming Dividend | Dividend Yield | Next Earnings Date | P/E Ratio | Price-to-Book Ratio | Price-to-Sales Ratio | Market Cap | Enterprise Value | Total Debt / Total Capital | Free Float / Shares Outstanding | Altman Z-Score | Payout Ratio | Free Cash Flow / Net Income |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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NASDAQ-RCKY
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$44.60
|
8.1% Upside
|
Fair
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$53
|
28.5% Upside
|
Undervalued
|
Good
|
—
|
—
|
0.68
|
1.7%
|
August 4, 2026
|
16.7x
|
1.2x
|
0.6x
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309 M
|
440 M
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29.7%
|
93.5%
|
4.0
|
25.0%
|
53.5%
|
