Sturm Ruger & Company Inc (RGR)

Featured in Small-Cap Stocks

Sturm, Ruger & Company, Inc. is a U.S.-based common stock listing on the NYSE. Through its subsidiaries, the company designs, manufactures, and sells firearms under the Ruger brand, with products that include single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire pistols; single-action and double-action revolvers; over-under shotguns; and related accessories and replacement parts. It also produces lever-action rifles under the Marlin name. In addition to firearms, the company operates a Castings segment that supplies steel investment castings and metal injection molding parts. Ruger sells its firearm products primarily through independent wholesale distributors to the commercial sporting market, while its casting products are sold directly or through manufacturers’ representatives. The company also exports firearms through selected distributors and directly to foreign customers, including law enforcement agencies and foreign governments.


Jump between the core stock analysis sections, valuation data, fair value models, technical outlook, and FAQ.

Data update note: Fair value and stock analysis metrics are updated after regular market sessions when new data becomes available.
Ticker Fair Value Fair Value Upside/Downside Fair Value Rating Analyst Price Target Analyst Target Upside/Downside Analyst Target Rating Overall Financial Health Upcoming Dividend Ex-Date Dividend Payment Date Upcoming Dividend Dividend Yield Next Earnings Date P/E Ratio Price-to-Book Ratio Price-to-Sales Ratio Market Cap Enterprise Value Total Debt / Total Capital Free Float / Shares Outstanding Altman Z-Score Payout Ratio Free Cash Flow / Net Income
NYSE-RGR
$39.16
2.4% Upside
Fair
$47
22.9% Upside
Undervalued
Fair
0.44
1.2%
July 29, 2026
-50.7x
2.2x
1.1x
608.9 M
506.8 M
0.3%
87.8%
9.2
-61.6%
-352.4%
Valuation • Fair Value

Sturm Ruger & Company Inc (NYSE-RGR) Fair Value by Valuation Model

Compare the primary fair value estimate for Sturm Ruger & Company Inc (NYSE-RGR) with model-based valuation references such as DCF, Ben Graham, DDM, EPV and comparable-company valuation.

Primary Valuation Read

Fair Value

$39.16

Estimated upside of 2.4% versus the current market price.

Fair Value Confidence

High

Confidence level for the primary fair value estimate.

DCF Fair Value

$39.40

Discounted cash flow valuation reference.

Ben Graham Formula Value

$0

Classic Ben Graham valuation formula reference.

DDM Fair Value

$48.79

Dividend discount model valuation reference.

EPV Fair Value

$40.89

Earnings power value estimate.

Comps Fair Value

$37.04

Comparable-company valuation reference.

Analyst Price Target

$47

Analysts imply upside of 22.9%.

How to read these valuation models

Use this section to compare the primary fair value estimate for Sturm Ruger & Company Inc (NYSE-RGR) with several model-based valuation references. Different models can produce different outputs because each method relies on a different set of assumptions, so the primary fair value estimate should be read alongside the model spread rather than in isolation.

Profitability • Growth

Profitability & Growth for Sturm Ruger & Company Inc (NYSE-RGR)

A compact read on revenue, forward revenue expectations, EBITDA and operating profitability trends.

Revenue

551.7 M

Current operating scale indicator.

Revenue Forecast

553.1 M

Forward revenue estimate.

EBITDA

5.778 M

Current operating profitability reference.

EBITDA Forecast

56.519 M

Forward operating profitability estimate.

How to read profitability and growth

This section helps investors review Sturm Ruger & Company Inc (NYSE-RGR) from an operating perspective by combining current scale, forward revenue expectations and EBITDA-related profitability measures.

Quality • Risk

Quality & Financial Risk for Sturm Ruger & Company Inc (NYSE-RGR)

Review financial health, earnings quality and balance-sheet risk through Piotroski, Beneish, Altman and cash conversion metrics.

Financial Health

Fair

Mixed or neutral financial-health read.

Piotroski Score

5

Mid-range quality score.

Beneish M-Score

-3.28

No elevated caution signal from this screen.

Altman Z-Score

9.2

Relatively strong balance-sheet zone.

FCF / Net Income

-352.4%

Cash conversion quality indicator.

How to read quality and risk

This section combines quality, balance-sheet and accounting-risk indicators for Sturm Ruger & Company Inc (NYSE-RGR). Read the metrics together: no single score is a complete investment conclusion, but the combined view can highlight financial strength, earnings quality and areas that may deserve closer review.

Events • Dividends

Upcoming Events & Dividends for Sturm Ruger & Company Inc (NYSE-RGR)

Track the next earnings date, ex-dividend date, dividend payment date, dividend yield and upcoming distribution details where available.

Next Earnings Date

July 29, 2026

Days to Earnings

8

Dividend Payment Date

Not available

Ex-Dividend Date

Not available

Dividend Yield

1.2%

Income yield reference.

Upcoming Dividend

0.44

Upcoming distribution amount.

Payment Type

Not available

Data is currently unavailable.

Dividend Currency

USD

Currency used for the distribution.

Payout Ratio

-61.6%

Dividend payout reference.

How to read events and dividends

This section helps investors track time-sensitive items for Sturm Ruger & Company Inc (NYSE-RGR), including the next earnings date and dividend-related milestones. These items can matter for short-term volatility, income planning and event-driven positioning.

Stock Forecast • Technical Outlook

Sturm Ruger & Company Inc (NYSE-RGR) Stock Forecast & Technical Outlook

Review Sturm Ruger & Company Inc (NYSE-RGR) across multiple technical time frames, alongside analyst recommendation data, to form a faster read on market positioning and near-term sentiment.

Technical Signals by Time Frame

Switch between time frames to review the current technical signal for the stock.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 15-minute • intraday
Strong Sell

The 15-minute technical read for Sturm Ruger & Company Inc (NYSE-RGR) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 1-hour • short-term
Strong Sell

The 1-hour technical read for Sturm Ruger & Company Inc (NYSE-RGR) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: daily • daily
Neutral

The daily technical read for Sturm Ruger & Company Inc (NYSE-RGR) is currently Neutral. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: weekly • weekly
Strong Sell

The weekly technical read for Sturm Ruger & Company Inc (NYSE-RGR) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: monthly • monthly
Neutral

The monthly technical read for Sturm Ruger & Company Inc (NYSE-RGR) is currently Neutral. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Analyst Consensus for Sturm Ruger & Company Inc (NYSE-RGR)

A consolidated view of buy, hold and sell recommendations based on the currently available analyst data.

Strong Sell Sell Neutral Buy Strong Buy
Consolidated analyst recommendation mix
Buy

Based on the available recommendation mix, Sturm Ruger & Company Inc (NYSE-RGR) has a Buy consensus, with 1 buy, 1 hold and 0 sell recommendations in the current data set.

Buy 1
Hold 1
Sell 0
FAQ Fast Investor Answers

Sturm Ruger & Company Inc (NYSE-RGR) Stock FAQ

Quick answers about Sturm Ruger & Company Inc (NYSE-RGR) stock, including fair value, valuation rating, analyst price target, dividends, earnings dates, market capitalization, financial health and other key stock analysis metrics.

Fair Value
$39.16
Estimated upside 2.4%
Valuation Rating
Undervalued
Estimated upside of 2.4%
Analyst Target
$47
Implied upside 22.9%
Financial Health
Fair
Current financial-health read

The current fair value estimate for Sturm Ruger & Company Inc (NYSE-RGR) is $39.16. This implies an estimated upside of 2.4% versus the current market price.

Based on the current fair value estimate, the stock appears undervalued, with estimated upside of 2.4% versus the current market price.

The available analyst price target for Sturm Ruger & Company Inc (NYSE-RGR) is $47. The analyst target implies estimated upside of 22.9%.

The current financial health read for Sturm Ruger & Company Inc (NYSE-RGR) is Fair. This should be reviewed alongside valuation, profitability, debt and cash-flow quality metrics.

The next earnings date currently listed for Sturm Ruger & Company Inc (NYSE-RGR) is July 29, 2026.

Based on the current data, dividend yield is 1.2%, upcoming dividend amount is 0.44.

The current P/E ratio listed for Sturm Ruger & Company Inc (NYSE-RGR) is -50.7x. Use it together with growth, margins and sector comparisons rather than as a standalone valuation signal.

The current market capitalization listed for Sturm Ruger & Company Inc is 608.9 M.

The current enterprise value listed for Sturm Ruger & Company Inc is 506.8 M. Enterprise value can provide a broader valuation view than market capitalization alone because it also considers net debt.

The ticker symbol for Sturm Ruger & Company Inc is NYSE-RGR, and the stock is listed on NYSE.

Sturm Ruger & Company Inc (NYSE-RGR) is listed on NYSE.

The current debt-to-total-capital ratio listed for Sturm Ruger & Company Inc is 0.3%, which helps investors evaluate the company’s financing structure and leverage profile.

The free float listed for Sturm Ruger & Company Inc is 87.8%. Free float helps investors understand how much of the share base is available for public trading.