Advantage Solutions Inc (ADV)

Advantage Solutions Inc. is a U.S.-listed common stock on NASDAQ representing the operating company Advantage Solutions Inc., a provider of outsourced sales, marketing, merchandising, sampling, and retailer support services. The company works with consumer packaged goods manufacturers and retailers across North America, Asia Pacific, and Europe. Its business is organized into three segments: Branded Services, Experiential Services, and Retailer Services. Branded Services focuses on sales, merchandising, and omni-commerce marketing support for branded consumer packaged goods companies. Experiential Services provides sampling programs, demonstrations, and related consumer engagement events in both physical and digital settings. Retailer Services includes support for in-store execution, private brand strategy, retail media, marketing initiatives, category updates, space management, audits, and agency services. Founded in 1987 and headquartered in Saint Louis, Missouri, the company serves clients across grocery, mass, club, pharmacy, convenience, and other retail channels.

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