Hugo Boss AG (BOSSY)

Hugo Boss AG is a German apparel and lifestyle company whose ordinary shares are represented in the U.S. by an ADR listed on OTC Markets under the symbol BOSS.Y. Through its subsidiaries, the business designs and markets clothing, shoes, and accessories for men and women worldwide. It also licenses selected product categories, including fragrances, eyewear, and watches. In addition, the company sells sportswear for activities such as tennis, padel, gym training, running, skiing, golf, equestrian pursuits, and swimming. Its products are distributed under the BOSS and HUGO brands through freestanding stores, shop-in-shops, factory outlets, multi-brand retailers, franchise channels, and online platforms. Hugo Boss was founded in 1924 and is based in Metzingen, Germany.


Jump between the core stock analysis sections, valuation data, fair value models, technical outlook, and FAQ.

Data update note: Fair value and stock analysis metrics are updated after regular market sessions when new data becomes available.
Ticker Fair Value Fair Value Upside/Downside Fair Value Rating Analyst Price Target Analyst Target Upside/Downside Analyst Target Rating Overall Financial Health Upcoming Dividend Ex-Date Dividend Payment Date Upcoming Dividend Dividend Yield Next Earnings Date P/E Ratio Price-to-Book Ratio Price-to-Sales Ratio Market Cap Enterprise Value Total Debt / Total Capital Free Float / Shares Outstanding Altman Z-Score Payout Ratio Free Cash Flow / Net Income
OTC-BOSS.Y
$11.66
37.2% Upside
Undervalued
$6.50
-23.5% Downside
Overvalued
Great
0.01
0.1%
August 4, 2026
11.3x
1.6x
0.6x
2.997 B
4.009 B
30.8%
60.1%
6.8
41.7%
280.7%
Valuation • Fair Value

Hugo Boss AG (OTC-BOSS.Y) Fair Value by Valuation Model

Compare the primary fair value estimate for Hugo Boss AG (OTC-BOSS.Y) with model-based valuation references such as DCF, Ben Graham, DDM, EPV and comparable-company valuation.

Primary Valuation Read

Fair Value

$11.66

Estimated upside of 37.2% versus the current market price.

Fair Value Confidence

High

Confidence level for the primary fair value estimate.

DCF Fair Value

$13.21

Discounted cash flow valuation reference.

Ben Graham Formula Value

$8.05

Classic Ben Graham valuation formula reference.

DDM Fair Value

$13.19

Dividend discount model valuation reference.

EPV Fair Value

NM

Earnings power value estimate.

Comps Fair Value

$10.38

Comparable-company valuation reference.

Analyst Price Target

$6.50

Analysts imply downside of 23.5%.

How to read these valuation models

Use this section to compare the primary fair value estimate for Hugo Boss AG (OTC-BOSS.Y) with several model-based valuation references. Different models can produce different outputs because each method relies on a different set of assumptions, so the primary fair value estimate should be read alongside the model spread rather than in isolation.

Profitability • Growth

Profitability & Growth for Hugo Boss AG (OTC-BOSS.Y)

A compact read on revenue, forward revenue expectations, EBITDA and operating profitability trends.

Revenue

4.826 B

Current operating scale indicator.

Revenue Forecast

4.484 B

Forward revenue estimate.

EBITDA

587.4 M

Current operating profitability reference.

EBITDA Forecast

759.6 M

Forward operating profitability estimate.

How to read profitability and growth

This section helps investors review Hugo Boss AG (OTC-BOSS.Y) from an operating perspective by combining current scale, forward revenue expectations and EBITDA-related profitability measures.

Quality • Risk

Quality & Financial Risk for Hugo Boss AG (OTC-BOSS.Y)

Review financial health, earnings quality and balance-sheet risk through Piotroski, Beneish, Altman and cash conversion metrics.

Financial Health

Great

Positive financial-health read.

Piotroski Score

7

Relatively strong quality score.

Beneish M-Score

-3.06

No elevated caution signal from this screen.

Altman Z-Score

6.8

Relatively strong balance-sheet zone.

FCF / Net Income

280.7%

Cash conversion quality indicator.

How to read quality and risk

This section combines quality, balance-sheet and accounting-risk indicators for Hugo Boss AG (OTC-BOSS.Y). Read the metrics together: no single score is a complete investment conclusion, but the combined view can highlight financial strength, earnings quality and areas that may deserve closer review.

Events • Dividends

Upcoming Events & Dividends for Hugo Boss AG (OTC-BOSS.Y)

Track the next earnings date, ex-dividend date, dividend payment date, dividend yield and upcoming distribution details where available.

Next Earnings Date

August 4, 2026

Days to Earnings

14

Dividend Payment Date

Not available

Ex-Dividend Date

Not available

Dividend Yield

0.1%

Income yield reference.

Upcoming Dividend

0.01

Upcoming distribution amount.

Payment Type

Not available

Data is currently unavailable.

Dividend Currency

USD

Currency used for the distribution.

Payout Ratio

41.7%

Dividend payout reference.

How to read events and dividends

This section helps investors track time-sensitive items for Hugo Boss AG (OTC-BOSS.Y), including the next earnings date and dividend-related milestones. These items can matter for short-term volatility, income planning and event-driven positioning.

Stock Forecast • Technical Outlook

Hugo Boss AG (OTC-BOSS.Y) Stock Forecast & Technical Outlook

Review Hugo Boss AG (OTC-BOSS.Y) across multiple technical time frames, alongside analyst recommendation data, to form a faster read on market positioning and near-term sentiment.

Technical Signals by Time Frame

Switch between time frames to review the current technical signal for the stock.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 15-minute • intraday
Strong Sell

The 15-minute technical read for Hugo Boss AG (OTC-BOSS.Y) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 1-hour • short-term
Strong Sell

The 1-hour technical read for Hugo Boss AG (OTC-BOSS.Y) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: daily • daily
Strong Sell

The daily technical read for Hugo Boss AG (OTC-BOSS.Y) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: weekly • weekly
Strong Sell

The weekly technical read for Hugo Boss AG (OTC-BOSS.Y) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: monthly • monthly
Strong Sell

The monthly technical read for Hugo Boss AG (OTC-BOSS.Y) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Analyst Consensus for Hugo Boss AG (OTC-BOSS.Y)

A consolidated view of buy, hold and sell recommendations based on the currently available analyst data.

Strong Sell Sell Neutral Buy Strong Buy
Consolidated analyst recommendation mix
Not available

Analyst recommendation data for Hugo Boss AG (OTC-BOSS.Y) is not currently available.

Buy 0
Hold 0
Sell 0
FAQ Fast Investor Answers

Hugo Boss AG (OTC-BOSS.Y) Stock FAQ

Quick answers about Hugo Boss AG (OTC-BOSS.Y) stock, including fair value, valuation rating, analyst price target, dividends, earnings dates, market capitalization, financial health and other key stock analysis metrics.

Fair Value
$11.66
Estimated upside 37.2%
Valuation Rating
Undervalued
Estimated upside of 37.2%
Analyst Target
$6.50
Implied downside 23.5%
Financial Health
Great
Current financial-health read

The current fair value estimate for Hugo Boss AG (OTC-BOSS.Y) is $11.66. This implies an estimated upside of 37.2% versus the current market price.

Based on the current fair value estimate, the stock appears undervalued, with estimated upside of 37.2% versus the current market price.

The available analyst price target for Hugo Boss AG (OTC-BOSS.Y) is $6.50. The analyst target implies estimated downside of 23.5%.

The current financial health read for Hugo Boss AG (OTC-BOSS.Y) is Great. This should be reviewed alongside valuation, profitability, debt and cash-flow quality metrics.

The next earnings date currently listed for Hugo Boss AG (OTC-BOSS.Y) is August 4, 2026.

Based on the current data, dividend yield is 0.1%, upcoming dividend amount is 0.01.

The current P/E ratio listed for Hugo Boss AG (OTC-BOSS.Y) is 11.3x. Use it together with growth, margins and sector comparisons rather than as a standalone valuation signal.

The current market capitalization listed for Hugo Boss AG is 2.997 B.

The current enterprise value listed for Hugo Boss AG is 4.009 B. Enterprise value can provide a broader valuation view than market capitalization alone because it also considers net debt.

The ticker symbol for Hugo Boss AG is OTC-BOSS.Y, and the stock is listed on OTC Markets.

Hugo Boss AG (OTC-BOSS.Y) is listed on OTC Markets.

The current debt-to-total-capital ratio listed for Hugo Boss AG is 30.8%, which helps investors evaluate the company’s financing structure and leverage profile.

The free float listed for Hugo Boss AG is 60.1%. Free float helps investors understand how much of the share base is available for public trading.